web3 products gain traction with mainstream audiences, firms like Deadfellaz
are experimenting with new approaches to give a better user experience. For
instance, one brand just secured an exclusive representation agreement that
covers merchandising and game collaborations.
which was launched last summer by "Betty" and "Psych,"
followed the lead of other huge initiatives by creating a collection of 10,000
zombie-themed NFTs on the Ethereum network.
and Psych are great visionaries and leaders, and we're excited to collaborate
with them on ways to provide value to the Deadfellaz community and make the
metaverse a more fair place," Lesley Silverman, head of Web3 at UTA, told
The Hollywood Reporter.
has amassed over $82 million in sales since the introduction of their debut
collection. Today, the average price of 2.46 ether (about $7,600) on OpenSea, a
reputable NFT trading platform.
is a collection of 10,000 NFTs (ERC-721s) based on Ethereum that was introduced
in August 2021. Betty, a co-director at a creative production business, and
Psych, the collection's primary artist, are the co-founders. Maddy Kenyon was
identified as the 3D lead artist for DeadFellaz.
300 randomly generated qualities and attributes are included in the collection,
including mouth, eye, head, and body grades.
project's popularity is largely due to the team's activity and pursuit of
ambitious targets, as well as the presence of a range of celebrity DeadFellaz