SAN FRANCISCO, Calif., April 15, 2022 — MakersPlace, the premier marketplace for rare and authentic digital artworks, announced today that The Holoverse, the first company to tokenize historical masterpieces with rights and create holographic NFTs, will release a first-of-its-kind holographic NFT of Leonardo da Vinci's masterpiece, La Bella Principessa, which will be auctioned on April 21, 2022, with a starting bid of $100,000. Old Master artworks can now be viewed without access to the originals thanks to this ground-breaking technology.
Top – Co-founders of The Holoverse, Leonardo Terzulli, CMO, and Andrea Prince, CEO. Bottom: During the day and night, the first HoloNFT of daVinci's La Principessa is exhibited.
"With our patented Holo NFT technology, we are pleased to breathe new life into historic masterpieces like this one. This picture is not on permanent loan to a museum, and only a select few have had the opportunity to view it," Andrea Prince, co-founder and CEO of The Holoverse, explained.
"Now, information may be shown in the physical area of a person's home or business, while also enabling new capabilities for viewing it in the digital domain. We felt MakersPlace would be the ideal location for the premiere of such an unique and priceless work of art," said Leonardo Terzulli, co-founder and chief marketing officer of The Holoverse.
The auction winner will own the world's first HoloNFT of Leonardo da Vinci's masterwork, La Bella Principessa, a picture of a young Milanese aristocrat dressed in exquisite Renaissance attire that will be on display this fall at a prestigious museum in Italy. The HoloNFT is available in both digital and physical forms. The original canvas is scanned into a multi-gigabyte photogrammetry image, which lets the spectator to zoom in and explore the work in greater detail than is possible with the naked eye.
"When I first saw this piece in person, I was blown away by the amount of detail provided by the hologram. This technology revolutionises the way artwork is viewed," stated Craig Palmer, CEO of MakersPlace. "Nowhere else can you view such minute details of an Old Master and zoom in on the lines and canvas at will."
Visit a dedicated microsite designed for this viewing experience to discover more about Leonardo da Vinci's La Bella Principessa and our blog to learn more about the art history.
MakersPlace is the industry's leading non-traditional marketplace for digital art. MakersPlace, launched in 2018, enables the selling of true, original digital artwork, ensuring rarity and ownership for both producers and collectors. Since its beginning, MakersPlace has placed a premium on accessibility, attracting a broad mainstream audience as the first NFT marketplace to take both cryptocurrency (ETH) and non-cryptocurrency (USD) purchases, which it enables via crypto wallet and credit card transactions, respectively. MakersPlace aided in the globalisation of digital art and NFTs with the historic sale of Beeple's Everydays: The First 5000 Days for $69.3 million in March 2021 in collaboration with Christie's auction house - the highest price ever paid for any digital artwork. Our objective is straightforward: to foster a thriving future for digital creation. To learn more, please visit https://makersplace.com/.
The Holoverse in Context
The Holoverse is the first startup to tokenize historical treasures and convert them into holographic networked financial tokens. Leonardo, Raffaello, Michelangelo, and Caravaggio, among others, are cornerstones in the universe's history of art. The Holoverse seeks to preserve this heritage in perpetuity by utilising the greatest technologies available, giving new worth and life to the masterpieces that have impacted history. The Holo NFT is a representation of a digital asset's perceived worth. For the first time, purchasers of a valuable NFT will be able to see their investment through to completion, with a true work of art.