FRANCISCO, Calif., April 15, 2022 — MakersPlace, the premier marketplace for
rare and authentic digital artworks, announced today that The Holoverse, the
first company to tokenize historical masterpieces with rights and create
holographic NFTs, will release a first-of-its-kind holographic NFT of Leonardo
da Vinci's masterpiece, La Bella Principessa, which will be auctioned on April
21, 2022, with a starting bid of $100,000. Old Master artworks can now be
viewed without access to the originals thanks to this ground-breaking
– Co-founders of The Holoverse, Leonardo Terzulli, CMO, and Andrea Prince, CEO.
Bottom: During the day and night, the first HoloNFT of daVinci's La Principessa
our patented Holo NFT technology, we are pleased to breathe new life into
historic masterpieces like this one. This picture is not on permanent loan to a
museum, and only a select few have had the opportunity to view it," Andrea
Prince, co-founder and CEO of The Holoverse, explained.
information may be shown in the physical area of a person's home or business,
while also enabling new capabilities for viewing it in the digital domain. We
felt MakersPlace would be the ideal location for the premiere of such an unique
and priceless work of art," said Leonardo Terzulli, co-founder and chief
marketing officer of The Holoverse.
auction winner will own the world's first HoloNFT of Leonardo da Vinci's
masterwork, La Bella Principessa, a picture of a young Milanese aristocrat
dressed in exquisite Renaissance attire that will be on display this fall at a
prestigious museum in Italy. The HoloNFT is available in both digital and
physical forms. The original canvas is scanned into a multi-gigabyte
photogrammetry image, which lets the spectator to zoom in and explore the work
in greater detail than is possible with the naked eye.
I first saw this piece in person, I was blown away by the amount of detail
provided by the hologram. This technology revolutionises the way artwork is
viewed," stated Craig Palmer, CEO of MakersPlace. "Nowhere else can
you view such minute details of an Old Master and zoom in on the lines and
canvas at will."
a dedicated microsite designed for this viewing experience to discover more
about Leonardo da Vinci's La Bella Principessa and our blog to learn more about
the art history.
is the industry's leading non-traditional marketplace for digital art.
MakersPlace, launched in 2018, enables the selling of true, original digital
artwork, ensuring rarity and ownership for both producers and collectors. Since
its beginning, MakersPlace has placed a premium on accessibility, attracting a
broad mainstream audience as the first NFT marketplace to take both
cryptocurrency (ETH) and non-cryptocurrency (USD) purchases, which it enables
via crypto wallet and credit card transactions, respectively. MakersPlace aided
in the globalisation of digital art and NFTs with the historic sale of Beeple's
Everydays: The First 5000 Days for $69.3 million in March 2021 in collaboration
with Christie's auction house - the highest price ever paid for any digital
artwork. Our objective is straightforward: to foster a thriving future for
digital creation. To learn more, please visit https://makersplace.com/.
Holoverse in Context
Holoverse is the first startup to tokenize historical treasures and convert
them into holographic networked financial tokens. Leonardo, Raffaello,
Michelangelo, and Caravaggio, among others, are cornerstones in the universe's
history of art. The Holoverse seeks to preserve this heritage in perpetuity by
utilising the greatest technologies available, giving new worth and life to the
masterpieces that have impacted history. The Holo NFT is a representation of a
digital asset's perceived worth. For the first time, purchasers of a valuable
NFT will be able to see their investment through to completion, with a true
work of art.